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Web Development

Tips to Create a Website and App User Interface Like A Pro

If you are building an app or website, here are some tips that you need to follow.

A website is much more than a group of pages that are connected by links.  A website is a space where people meet and communicate with each other. The interaction between people and the website creates an experience for the visitor, and as a professional in web development and design, it is your job to ensure that experience is as good as it can be.

The best way to ensure the positive user experience is to think about your user first, foremost, and always!

These top tips will help you focus on your users when you start working on your next web design and development project.

Know the Users

As mentioned above, knowing your target users is the first thing you must consider when working on a design project. As a professional web design company, you have to know, inside and out, who the users are. Of course, this means all the information that your analytics app(s) can pull. More importantly, it means knowing what they are looking for and how you can solve their problems.

Law of Clarity

Clear and engaging UI design is what makes people engaged, which is why Google also gives more preference to websites with neat and clean design ideas. The design must be created using engaging and useful content, images and no distractions like pop-ups, advertisements or poor design ideas.

If you are using Gmail, then you must have experienced a change in its design. Earlier, the latest update, the platform had very clear text navigation on top of the page and the services like Drive, Sheets, etc. were readily available at the click of a button. Recently, Google decided to move everything behind an abstract icon.  As a result, most people never noticed the icon and the platform started to receive a flurry of support requests.

Make it Easy to Learn

According to Harvard psychologist, George Miller, people can only hold 5 to 9 things in their short-term memory.

This indicates that the simpler something is, the easier it is to keep it in mind in the short term. It is good to keep things simple by limiting the number of things a person needs to remember to use your interface efficiently.  Use the method of breaking down the information into small, digestible chunks.

It is suggested that UI designers offering website design and development services should make their interfaces as simple as possible. You may also choose to cover the complexity of an application behind a simplified interface whenever possible.

Listen to Data

While you might wish that your designs are judged purely on artistic merit, the fact is that it is very important to optimize designs to meet the desired objective. The most helpful aspect here can be user research and testing in order to guide your design decisions and reach your website goal. Experts suggest setting up website analytics and analyzing them regularly to understand user expectations to serve them better.

You have a wide range of options and tools available, but I recommend Google Analytics or Mix panel, depending on the project type. Google Analytics is more behavioral, offering you details about session times, traffic sources, etc. while the Mix panel is more focused on events, so it collects data based on visitor actions. While both tools are designed to provide both forms of data, they shine in their focus areas, so make sure to pick the right one, to deliver the best website using the best design and development services.

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