Web Development

New Product Development Process to Follow for a Website or Mobile App

Following the correct new product development process is something that can make shine among many.  From gathering initial information to the creation of the website to its maintenance, there are many steps that need to follow. Let’s check out them!

Information Gathering

The first step in new product development process is to gather information. A lot of things must be taken into consideration when the look and feel of your website is formed. It is the most important step as it involves a solid understanding of the company it is formed for. It involves a good understanding of your business goals and dreams.

A lot of things to consider such as the purpose of the site, goals you hope to accomplish by building this website, target audience and content.


When you have enough information with you, the next step is to put together a plan for your website. This is the point where a sitemap is developed; hence, it is one of the most important steps in new product development process.

This sitemap is a list of all chief topic areas of the site. It tells what should exactly be on the site. Well, it is essential to develop a reliable, easy to follow the navigational system.  Your customer is someone who must be kept in mind while designing a website. A high-quality user interface creates an easy to navigate website.

During this phase of planning, your web designer will help you settle on what technologies should be put into practice.


Moving ahead with Product development techniques & process, it’s time to establish the look and feel of your website. The target audience is a major factor that needs to be taken into consideration.  For example, a site intended for teenagers will look a lot different than one destined for a financial institution. It takes care of the visual aspect as far as new product development process is concerned.

While designing a website, it is important to incorporate elements like colors and the company logo to help firm up the identity of your business on the website.

Communication amid you and your designer is crucial in this phase to make sure that the ultimate website should match your needs and taste. It is imperative that you work closely with the designer. Exchanging ideas, until you arrive at the final design for your website is one of the main pillars of new product development process.


The developmental stage is where the website is actually created. A web designer takes all of the individual graphic elements from the prototype and uses them to create a functional website.

This is usually done by developing the home page, which is then followed by a shell for the pages inside. This shell, which contains the main navigational structure for the website, serves as a template for the content pages. Once the shell is created, your web designer takes your content and dole out it throughout the site, in the fitting areas.

Some of the elements implemented and made functional during this phase are:

– CMS (content management system) like WordPress
– Interactive contact forms
– E-commerce shopping carts

Your designer, this entire time duration, should continue to make your in-progress website accessible to you for viewing.  It will help you suggest any further changes or corrections you want to be done. It is the core element of new product development process.

A successful website involves writing valid HTML / CSS code that complies with current web standards, maximizing functionality, as well as accessibility for as large an audience as possible.

Testing and Delivery

In this phase of new product development process, web designer concentrates on the final details and tests your website. Things such as the complete functionality of forms are tested along with testing for last minute compatibility issues, ensuring that your website is optimized to be viewed properly in the latest browser versions. Your designer must check that all of the code written for your website is valid. It means that your site meets the existing web development standards.


Developing a website is not the end; it needs to be maintained and updated. It is the last but the most important part of new product development process. Most web designers will be happy to continue working together with you to update the information on your website. A lot of designers offer maintenance packages based on how often you predict making additions or changes to your website.

It is easy to develop and design a useful website by following the above new product development process. A web designer needs to concentrate more on things important to users, and the website will flourish for sure

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