How to Increase Your Google PageSpeed Insights Score – 2019 SEO Best Practices
Want to increase your Google PageSpeed Insights score? With the revolution in technology, there is no place for “slow websites”. Users expect website pages to load in less than 4 seconds, which is why Google has also made page load speed an important factor for website ranking.
If your website doesn’t load in a timely manner, Google crawl bots skip it as they have a “crawl limit” meaning only a set number of pages are crawled at one time. This may impact your website ranking or SEO activities.
How to Increase Google PageSpeed Insights for Your Website?
The website page loading time isn’t influenced by only one factor, there is a whole bunch of things to look after when planning to give a boost to your Google PageSpeed, so let’s have a look at how to increase page speed.
Use a Content Delivery Network (CDN)
This is one of the most effective ways to give a boost to your website page loading time as hosting your media files on CDN can help you save up to 60% bandwidth, which results in faster response time from the server.
When choosing CDN, you host your web files across a larger network of servers around the world. This means if a user is browsing the website from India, the website will download the data from its nearest server, making it load faster.
Use a Caching Plugin
For WordPress websites, using a caching plugin may be a great way to allow the website pages to load faster and save on your digital marketing budget. There are many options available for WordPress websites via WP Total Cache or WP Super Cache. Most of the caching plugins available online are free to download and are designed to do quite a lot beyond browser caching.
Use a Good Theme
In most cases, website owners use pre-made themes, and choosing the right theme is very important to ensure good Google page speed. Themes may also be customized according to your individual needs, using clean code that helps websites rank and loads faster.
Use Compressed Images and Files
One of the most important ways to ensure faster loading web pages is to use images and codes that are clean and minified according to Google algorithms and don’t put any unwanted load on website pages, allowing them to perform and load faster.
Faster websites rank better on Google and other search engines. These days users expect websites to load faster and any delay in loading may result in an increased bounce rate and reduced conversions.
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