Web Development,Ecommerce

Mistakes To Avoid During Custom Ecommerce Application Development

Selling online may open up great possibilities for small businesses. With web presence, your business may be open 24⁄7 for the global population and you have the possibility to widen your reach without the costs of setting up a brick-and-mortar store. With the evolution of mobile technology, investing in a custom ecommerce application development is the smartest choice any business can make.

However, it’s not as simple as it seems. You can’t just create a custom mobile application for your website assuming that people will die to buy from you. There are tons of mistakes that online retailers make every day, learning from their mistakes may be a step towards the progress and better web presence. Avoiding those ecommerce application development mistakes will greatly improve the experience of your customers.

To begin with, make sure to hire a professional mobile application development company with enough experience to be able to help you get it right the first time.

Assuming That a Mobile Device Is a Computer

Of course, there are many tablets and smartphones that are smarter than many desktops. However, when it comes to mobile app development, it is important to not confuse a PC platform with a mobile platform. The mobile application must be designed according to the coding and design standards of the smaller devices.

Remember that a mobile application is fundamentally different from a website in almost every term – functionality, size and scope. The apps should be designed in a way that it’s easily accessible on the go, with infinitely customizable and intuitive touch interfaces. Your mobile application development team must have the potential to create a unique user experience without falling back on pre-established designs.

Designing Overly Complicated Apps

I agree you must want to impress your visitors with amazing functionalities and user interface, but it is important to remember that users are looking for something they can understand and use easily. When creating your ecommerce application development strategy, keep in mind that the design, functionality and the layout of your app should be simple and designed from the users’ perspective. They’d prefer each button and function to be defined and easily rendered.

Your mobile app is going to be used on small screens, so prepare a design accordingly, making the app easy-to-operate, intuitive, and attractive for the end users. If it needs a user manual to operate, you’re going to lose on your potential buyers.

Designing Heavy Application

Mobile devices are amazingly advanced, but your users would never want to put additional weight on their devices. Your app should be light enough to suit all mobile devices, data speeds and operating systems. The heavy apps create the problem during the low data speed and may crash or simply not load. If the app takes too much of time or crashes too frequently, your visitors are likely to turn away before you even know they exist. Your mobile application development company should first understand what your app will do to deliver what your visitors exactly would admire.

Testing Yourself

You know how the app is prepared and everything about its functionality. So, if you are doing your own beta testing for your app, there may be chances that you burn the results. Make sure to allow a professional application development company to do the testing for you. It will help to catch issues with your app.

Testing isn’t just checking if the features are working fine, but it also includes the usability of the app with user-friendliness in mind. For example, you may not find the multi-step checkout process to be lengthy as you’re not going to use it again and again, but your users will. There are more similar issues that you must want to eliminate from the app before it’s launched.


The custom ecommerce application development must be a thought-out process. It essential to keep in mind each aspect of the design and development with close collaboration of a professional application development company that can guide you through a better development process. UX is one of the most valuable aspects of the whole development process so give special attention to it.

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